Most brick and mortar businesses strive to have quality customer service. This is mainly because they interact with customers face to face on a daily basis. Although there isn?t any face to face interaction on a website, it?s still important to offer outstanding customer service. If you are lacking in this department, here are some ways to improve it.
First, you should make some adjustments if your website?s navigability isn?t up to par. When customers visit your website, they want to quickly find what they?re looking for and don?t want to jump through a bunch of hurdles in the process. Accordingly, you should make it as simple as possible for them to find content. Some ways to accomplish this include create category pages at the top of your website underneath the header, placing widgets on the sidebar or using fixed navigation so that customers don?t have to scroll up and down. You should also make your navigation as intuitive as possible and avoid web design that customers may find confusing.
Another important part of customer service on your website is providing customers with a ?contact us? section. Typically, this will be located toward the top and will provide information like your business?s telephone number, email address, physical address, social media profiles, etc. Having this information readily available is important so customers can get a hold of you in case they need assistance.
Along with this, you should place a ?FAQs? section to alleviate confusion and streamline the customer service process. When you receive a lot of similar questions or complaints, providing customers with guidance should keep them happy and prevent unnecessary confusion. For example, you might explain your return policy or common problems and their solutions.
When it comes to your products area, you should take the time to include brief descriptions so customers will know exactly what they?re getting before making a purchase. If possible, you could also include videos or images that show how a product works. Doing so will help to provide customers with the needed information to make an informed choice and can increase conversion rates in many cases.
In addition, it?s smart to include a newsletter for customers to subscribe to. This can be accomplished through a company such as Aweber and will allow you to place an opt-in box on your website. From there, customers can sign up to receive updates and your newest promotions. You can also use it to express your gratitude and show customers how much you appreciate their business.
Author Bio
Zachary has been a freelance writer for several years, and is also an owner of a small doggie day-care business with his wife in Maine. He recently upped their customer?s happiness with customer satisfaction surveys through http://www.mshare.net/.
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